2 - Affiliated Traffic

An affiliate program (Reseller Associate Program) is a risk-free partnership that lets you promote another company's products/services on your website and lets you promote yours on theirs.

The two types of affiliate program are one-tier and two-tier. In one-tier programs you get paid commission for each sale you refer. In two-tier programs you can also make money by getting other people to sign up to the program as well.

As the affiliate/promotion partner of another company, you get your own affiliate 'URL' (Web Address) and special software that tracks all of the visitors that you send to their website and the sales that you generate. You can earn a commission each time the person you've referred to their website purchases something.

Tactics an affiliate can use to encourage visitors to visit your promotion partner's website include:

You can also start your own affiliate program which means that other people promote your products and services online and you pay them a referral for every purchasing customer they send to your website. This referral fee could be a percentage of the profits you make. Affiliate programs are one of today's most powerful forms of online advertising. Some of the main benefits are:

Types of affiliate programs include:

Pay-per-sale programs
Affiliates are offered a percentage of the profits for every sale made as a result of their referral.

Pay-per-click programs
Affiliates are paid by you for each person who clicks through from their website to yours from e.g. a banner advert or a text link

Pay-per-lead programs
Affiliates are paid for each lead they give you rather than by a percentage of the profits for sales caused by them.