
| 1. | Viral traffic generators |
| 2. | Affiliated traffic |
| 3. | Application to relevant newsgroups and chat rooms |
| 4. | Advertising in e-zines |
| 5. | Syndicating content |
| 6. | Linking strategies |
| 7. | Online classified Adverts |
| 8. | Opt-in e-mail campaigns |
| 9. | Microsite matrices |
| 10. | Pay per click and banner campaigns |
7 - Online Classified Adverts
Classified advertising online is a powerful way to reach many potential new customers. The online advantage is that potential customers can get information about your product and click through to your site immediately. If you offer the facility for the customer to buy online at your website, it's a low cost and easy way to make sales and pick up impulse buyers.
Buying space in online newsletters and e-zines can mean much greater targeting of your advertising, which should lead to greater effectiveness. The best way to select the targeted newsletters you want to place your adverts in, is to surf the web and contact the sites individually.
Tips for designing effective online classified adverts include:
To really profit from using online classified adverts they need to be submitted as many times as possible, which may require the use of specialist automated ad submission software.
Third Party Advertising on Websites
You already know that you can make money from your web site by allowing other
businesses to advertise on it. However, you can create an extra revenue stream
from your web site through third-party advertising with very little effort from
yourself.
The popular ‘Google’ search engine offers a business service called Google AdSense (www.google.com/adsense) that allows you to make money from targeted text ads, paid for by Google AdWords advertisers. These are generated by Google but appear on your website.
These are the same adverts that usually appear to the right of the search results in Google, and close to relevant content on some web sites that you visit. Although these web sites sell their own products and services, they have also signed up for an AdSense account with Google to supplement their web site's revenues.
These ads, if they were include in your web pages, contain a few lines of text and a link to the advertiser. Visitors to your site can click on an ad and be redirected to the advertiser's web site, earning the YOU a fee in the process!
As the owner of the site that the adverts appear on, you have the following options:
The Benefits of AdSense are:
To Join AdSense all you do is go to www.google.com/adsense
and fill out the online application.
For
further information...or a quote...
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