| 1. | Viral traffic generators |
| 2. | Affiliated traffic |
| 3. | Application to relevant newsgroups and chat rooms |
| 4. | Advertising in e-zines |
| 5. | Syndicating content |
| 6. | Linking strategies |
| 7. | Online classified Adverts |
| 8. | Opt-in e-mail campaigns |
| 9. | Microsite matrices |
| 10. | Pay per click and banner campaigns |
9 - Micro-Site Matrices
The purpose of a micro-site is to feature a single or very small number of products
or services within one website. Therefore, for the given product(say) the search
relevance to the site will be very high.
For example, if a particularsite sells lots of electrical goods – including
toasters, the word ‘toaster’ may appear in the site, but is ‘diluted’
by all the other products. However, a micro(mini) site all about toasters with
a suitable domain eg www.toasters-sandwich-makers.co.uk for example will have
much more relevance in the ‘eyes’ of the search engine – and
therefore get better rankings.
The trick therefore, is not to have just one website that encompasses everything,
but to have a range of mini-sites, each specialising in one particular area,
that link to a central ‘hub’ – i.e. the main website.
There are other advantages too. The more relevant inbound links that a site
has, the more ‘page-rank’ it is assigned – another measure
of search engine friendliness. This is why lots of sites strive to get as many
inbound links as possible. Whilst this is a generalisation, having relevant
mini-sites linking to your main website is a good idea. Also, if the main site
is down for any reason – you have at least partial backup – eggs
and baskets!
In a nutshell - The benefits of mini-micro-sites include:
• Relevancy within search engines. Get higher rankings
per product.
• Measurability. i.e. you can measure individual mini-sites.
• Providing more chances for the main company website
to be found. Why use one fishing line when you can simultaneously have several!
• Helping the search engine rating of the main website
because of the links going into it
• Providing greater opportunities to test promotional
messages before introducing them on the main website.
• Increases main website page-rank due to inbound links
• Low Cost! You can set-up a mini-sites for much less
than a main website
• Test & Measure. You can try things out with a mini-site
that you wouldn’t dare to try with your main website. Take a risk &
see what happens!!!
For
further information...or a quote...
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