Internet Marketing Guide
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1.	Viral traffic generators
2.	Affiliated traffic
3.	Application to relevant newsgroups and chat rooms
4.	Advertising in e-zines
5.	Syndicating content
6.	Linking strategies
7.	Online classified Adverts
8.	Opt-in e-mail campaigns
9.	Microsite matrices
10.	Pay per click and banner campaigns

3 - Application to relevant newsgroups/chat rooms

A newsgroup is a an online discussion forum. Traditionally, members post and reply to messages from other users of that newsgroup and receive the latest postings by email, not in 'real time' like chat rooms.Newsgroups are split into easily identified (by title) interest areas, which aids the targeted marketing products and services.

On the face of it, newsgroups seem to be a fantastic way to get the word out about your product or service or receive credible feedback about it from people with a genuine interest.

However, when marketing your products and services using newsgroups, caution is needed. Open advertising is frowned upon, and should be avoided. Upsetting certain members of the newsgroup can lead to you spending several hours downloading thousands of unpleasant email messages. To help avoid this, you may want to

Pick the most relevant newsgroup to your product or website theme
Study the newsgroup first (lurk) and cloak your campaign in the exchange of information and advice
Gain the trust of other posters by providing valuable replies questions, or ask the opinions of other members of the group
Include a 'signature' with all your posts (the details of who/where the post comes from).
Set your name to the URL of your website or company name, thus raising awareness, driving traffic to your website and gaining brand leverage.
Offer a free article which can be received via an auto responder

To find examples of newsgroups, a good place to start is: http://groups.google.com/

Chat rooms can provide another 'soft marketing approach'. Chat room Marketing is the use of online chat rooms to promote your product or service.

Like newsgroups, chat rooms are usually broken into categories, but unlike newsgroups, contributions occur in real time. To promote your products and services using this route, you may want to:

Find the right chat room for your where your target audience or
Create a chat room profile with your ad, business info, or signature file in it.

Chat rooms are more effective in communicating with young people than one way online advertising such as banners because they want interaction and not one way communication. Here are some more interesting points and tips about 'chat room marketing':

Having a chat room on your web site can create an online community and bring more visitors to your website - you could announce in a chat room that you have something free or interesting there
Marketing your products or services in chat rooms is a more personal way to gain new customers and possibly create 'evangelists' or reach 'opinion leaders' and gain further word-of-mouth
Be aware of chat room rules before giving an online sales pitch that could be considered to be SPAM. Target people within in the chat room that would be interested in your products or services and send your electronic messages to them.
Bringing your sales pitch tactfully into an online conversation can be a good way to do one-on-one selling electronically
Hosting free online seminars in your chat room about a subject of your expertise can give you greater credibility
Use a chat room to meet with current customers who have questions or problems
Schedule experts to speak in your chat room
Customers like to learn from eachother which makes chat rooms an ideal medium
Pharmaceutical companies use chat rooms to first talk about diseases and information about them (people like to talk about health and wellness issues), because they want to educate the public before selling their products
Different perspectives, positive and negative can be gained from chat rooms and people are more willing to say what they really feel.

Having a live chat room on your website gives you the power to:

Answer questions quickly
Recommend relevant web pages and content quickly
Upsell or cross-sell by recommendation
Strengthen customer relationships by relationship building
Capture names and email addresses for future contact
Build up your own 'community'
Make people stay longer on and return more often to your website.

It's worth remembering that chat rooms have rules which should be adhered to. Chat rooms also use certain language and symbols which should be adopted, and use moderators to enforce the rules and/or influence the level of discussion. Some marketers believe that using newsgroups and chat rooms can be self-serving and not a genuinely useful or distinctive customer service because of bias.

For further information...or a quote...
contact us now on 0845 4501889 or click here to email us

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