| 1. | Viral traffic generators |
| 2. | Affiliated traffic |
| 3. | Application to relevant newsgroups and chat rooms |
| 4. | Advertising in e-zines |
| 5. | Syndicating content |
| 6. | Linking strategies |
| 7. | Online classified Adverts |
| 8. | Opt-in e-mail campaigns |
| 9. | Microsite matrices |
| 10. | Pay per click and banner campaigns |
6 - Linking Strategies
A quick, easy and inexpensive way to bring traffic to your site is to find sites
which are targeting the same demographic as you, and ask them to put a link
on their site to yours. You may need to link to theirs from yours in order to
achieve this. Having a linking strategy which targets the major web 'intersections'
for your target market will bring a flow of qualified visitors to your website.
To operate a succesful linking strategy you will need to:
Some important search engines will measure and rank the number
of links that are pointing to a particular website, and include this in the
site's overall rating along with meta tag optimisation, keyword relevancy title
tags etc. This means that links and getting involved in an affiliate program
can have a direct impact on the number of visitors to your website.
Avoid having your link put onto a general 'FFA - Free For All'
pages . Few people look at these pages, and spammers harvest email addresses
of site owners from these which could generate unnecessary problems for you.
If your site moves after links have been set up, use a re-direct page and/or
e-mail site owners asking them to update the link to you by linking to the new
domain name.
Links are the online equivalent of 'word-of-mouth' and can be
a quick and inexpensive to increase visitor numbers to your website.
For
further information...or a quote...
contact us now on 0845 4501889 or
click here to email us
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Mike Knight.
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- call (UK) 01454 852414
and I'll be very happy to answer any questions.
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