Internet Marketing Guide
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1.	Viral traffic generators
2.	Affiliated traffic
3.	Application to relevant newsgroups and chat rooms
4.	Advertising in e-zines
5.	Syndicating content
6.	Linking strategies
7.	Online classified Adverts
8.	Opt-in e-mail campaigns
9.	Microsite matrices
10.	Pay per click and banner campaigns

5 - Syndicating content with other websites

Syndicated content is a popular way to distribute information to websites i.e. content that is generated/provided on a website from another source. This content is generally updated automatically without your intervention.

The benefits of including syndicated content on your website are many including:

High quality content obtained at a relatively low cost
Attracting search engines and more site visitors because content is king on the web
Sites with multiple pages about a certain topic increase the likelihood of being 'found' in the search engines
Highly focused and relevant articles can be included on websites making them more 'sticky' and appealing to highly targeted markets
Regularly updated content can ensure return visits to your website
The site can gain credibility from high quality content which can give the impression of industry expertise

See http://www.yellowbrix.com/ which is an example of a US site which collects news and business intelligence from across the country, categorises it and allows customers to search for the exact information they need. Within 30 minutes, their choice of information can be delivered to them in formats such as XML, Portlets & Web Services, HTML, Email, and Javascript/iFrame includes. This information can then be inserted seemlessly into the customer's own website, or the information can be hosted with yellowbrix with the same look and feel as the customer's own site.

For further information...or a quote...
contact us now on 0845 4501889 or click here to email us

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